Targeted ads have become an integral part of the way consumers shop, and the way businesses advertise. As new consumer data privacy laws from both the states and the federal government are discussed, the future for this type of advertising seems uncertain. Luckily, there are ways for businesses to proactively comply with upcoming laws that also present new marketing opportunities. By taking steps to improve customer data security, and being transparent with customers about those steps, you can go a long way in building trust–a valuable form of marketing in itself. Contact us to learn more about how Microsoft 365 can adapt to your needs, no matter what changes are coming your way.