To stay competitive, Ken Kelly knew he had to pivot his company to meet customer needs. Whether this meant providing more accurate estimates on timing and price, or scaling to meet increased demands when necessary, each customer’s experience was vital to their success. In order to meet all these needs and more, Kelly Roofing turned to Dynamics 365 Business Central. Operating through a single, interconnected platform provided the efficiency and the elasticity they were looking for. The success of Kelly Roofing is more than just an inspiring story, it is an opportunity to witness how any business can transform themselves through the power of technology.