When the pressure is on to hit sales goals, it can be tempting to use short-term or pushy techniques to close deals, but these strategies could leave customers with a bad impression of your business, killing revenue in the long-run. Potential customers make decisions with their hearts as much as their minds. Therefore, it is important for sales reps to take the time to build personal relationships and understand the needs of their customers. Although it may mean making a larger investment in the beginning, building lasting relationships with customers based on trust benefits everyone. Learn more about this and other insights for reaching your revenue potential in this E-book.